We interrupt this CBS program series recap to bring you word from the parenting trenches, sharing a magic media moment! Promise I’ll get back to last night’s CBS advergaming segment (video clip here) but frankly, Shaping Youth’s readership is well-versed in the pitfalls of same...Especially since I’ve already covered advergaming here, and here, and … [Read more...]
Buy, Buy, Baby. CBSNews is doing a four-part series called Gotta Have It: The Hard Sell to Kids all about womb to tomb marketing, with kids being targeted in a scope we’ve never seen before. In this video clip, investigative journalist and Buy, Buy, Baby author Susan Gregory Thomas talks about the $20 billion being spent on the 0-3 “baby genius” products … [Read more...]
“From books, to toys, to clothes to snacks. There's a multi-billion dollar, global marketing machine targeting YOUR children. Our special series, Gotta Have It: The Hard Sell To Kids, begins Monday on the CBS Evening News.” You can bet I’ll be tuning in for Shaping Youth’s purposes, though my guess is they’ll be talking about GIA (Girls … [Read more...]
Thumbs down to cyberbullying! It’s heartening to finally hear some GOOD news to counter-balance the media hype on this harassment. Totally Wired author and über youth guru Anastasia Goodstein flagged the new Harris Interactive research and National Crime Prevention Council report on cyberbullying in this article, adding much needed perspective. Not to belittle … [Read more...]
Call it a marketing hook, tween baiting, or young teen branding brilliance, Zwinktopia, the online virtual world that just launched Monday has leveraged their growth substantially by familiarizing kids with their avatar site Zwinky, first. Kids have been creating customizable Zwinky identities to plop on their blogs, profiles, IM and chat sites representing themselves for … [Read more...]
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