Ever try to explain the phrase Web 2.0 in a digital sound bite? This brilliantly fun little 4-minute video from professor Michael Wesch of Kansas State University does the trick. This digital ditty is cultural anthropology at its finest; you can bet Marshall McCluhan would be duly impressed. It captures the power of Web 2.0 in a smart blip of techno-frenzied pace, … [Read more...]
When Shaping Youth was looking into adding a high performance social networking component to our site under construction, we were pitched by various companies promising mini-MySpace hubs with pricey software technology in the six-figure bracket. Ouch. I was looking for a simple, turnkey solution like Ning, using an intuitive interface to hook up our site in a social media … [Read more...]
Welcome to the kids' beverage blitz...swapping one health vice for another. Two new industry reports today show soda's rate of decline has tripled since last year. BUT (there's always a "but") the marketing machine has replaced the churn with energy jolts of caffeine, sports drinks of sodium and sugar, and ready-to-drink (RTD) teas and coffees. “Who wants to be seen … [Read more...]
Wow. Now even one-panel comics come alive through the digital web and mobile! While snooping around syndication services for Shaping Youth, we stumbled on these short, snappy bursts of content from RingTales who just launched a worldwide premiere of animated cartoons exclusively licensed from the New Yorker. Cartoons and humor are a youth media fave, so we’ve been … [Read more...]
Dust off your book jackets, click some tunes and get ready to have some fun as one dimensional media turns into a multi-platform conversation! Launching March 1st, in time for National Women’s History Month, the new "readergirlz" web site bonds gal pals in “Sisterhood of the Travellin’ Pants"-style friendship, as YA books turn into a full blown digital … [Read more...]
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