Lately I’ve been grappling with how to uncork a dialogue about “kids” vs. “youth culture.” We need to fine tune our mindsets when protectionism and policy drivers mistakenly channel all of ‘youth’ onto one frequency, so I figured I’d better attempt to ‘orbit the giant hairball’ and cough up some global … [Read more...]
Today Common Sense Media and the Aspen Institute announced the schedule for February 5 & 6th's “Beyond Primetime” Media Conference in New York, and I’m hoping they’ll debrief us all via podcast or webcast. My keister is staying put this round, as I have a conflict on my slate and haven’t found a clone for myself yet. That said, CSM is taking … [Read more...]
Media’s taking a lot of hits lately for being ‘always on’ 24/7 and creating school environs where kids are either in ‘robo-student’ mode or a perpetual flurry of multi-tasking buzz. Recent articles about the pressure-cooker preteen years abound, with studies on worry, anxiety, depression and stress in the digital generation of internet … [Read more...]
The New York Times’ Stuart Elliot wrote that “A Procession of Penguins” was arriving on the advertising scene, and referenced Shaping Youth’s article where we admonished pharmaceutical giant Roche for tredding on thin ice by using animated kiddie flicks to mine pocketbooks of parents to promote their flu elixir.Nothing against Happy Feet, just the penguin pill-pushing policy. … [Read more...]
A couple days ago Anastasia at Ypulse posted a jarring ‘uh-oh’ article, “Dads rate lower than friends and grandma with teens” based on the latest Harris Interactive research on teens and materialism. She wrote, “Dads, we have a problem. For all the talk about how teens are closer to their parents (plural), it's still mom (and grandma and friends) that make teens feel happier … [Read more...]
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