The WSJ and CNN report that IBM is launching a new wellness program in '08 to combat childhood obesity among employees' children. They'll pay $150 to employees who sign up a child and complete a 3 month online program using interactive web-based tools feeding core messages about diet, nutrition, and exercise training. In the ‘different strokes’ category, … [Read more...]
"Dear FTC, please put my child on the digital do not call list." (I wish, eh?) It's not quite that simple, but you CAN send in your comments before 11-16 here on any of the topics covered at the two-day FTC Town Hall meeting on “Ehavioral Advertising” that just wrapped up. (webcast here and FTC speakers at a glance/agenda here) As marketers ramp up the … [Read more...]
Having just received a “flaming bag of poo” interactive e-card for Halloween to ‘virtually stomp,’ a video clip of the world's largest "Haute dog HOWLo'ween parade and pumpkin splat, and a plethora of costumed dachschund avatars and buddy icons as "Hallowieners," I'd say digital media is having a field day of fun in the ol' pumpkin patch. Zip through … [Read more...]
Lots of ‘purple tornados’ of energy swirling around the media environs at the eclectic She’s Geeky “unconference”...as 'firestarters, rainmakers, and project wranglers' shared their expertise. Heather, 'benevolent commander' of The Purple Tornado (and supplier of yummy evil food noted at left) helped organizers Kaliya Hamlin of Planetwork.net … [Read more...]
Update Oct. 25, 2015 Hard to believe I wrote this 8 years ago trying to give "parenting tips to combat the sexualization cues to kids in our culture"' considering society has now dialed down the demographic of sexualization from middleschoolers to wee ones in K-5, in spite of fresh studies on the damage of internalized sexualization and public health harm. Sheesh. The good … [Read more...]
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