CCFC’s Susan Linn: $17 billion Spent on Marketing to Kids

We interrupt this High School Musical 2 post (delayed for a day) to bring you an update from Shaping Youth’s latest happenings. Why? Because I said so. That’s right. The parental phrase that seemed to fossilize to near extinction from child-rearing lexicon of yesteryear is being brought back in this blog post…just because I’m ornery. For starters, … [Read more...]

Lifestyle Cancers: Two Most Preventable Causes Harming Kids

Junk food causes cancer? Well, sorta. Reuters News reports that the President's Cancer Panel just released some poignant data that will make time stressed families think twice about snarfing dinner at the drive-through. The cancer correlation is echoed in Australia's research findings, their kids' food marketing and legislative action as well. News reports confirm … [Read more...]

Shaping Youth Brandwashing Data Is Larger Than Stanford’s Study

“A new Stanford study in the Archives of Pediatric and Adolescent Medicine (here) demonstrates just how effective food marketing is in changing young children's perceptions.” Gee, ya think? Their study was funded by the biggies, RWJF and Stanford, with research showing “preschool children think that foods that come in a McDonald's wrapper taste better than … [Read more...]

Do You Think “Greek” Is ABC Family Fare?

Parenting today is a bit like watching this video of sweet puppies... Suddenly Sam "the ugliest dog in the world" pops up in your face and shocks the shorts off of ya! Just when you’re comfy and complacent, whammo, a zinger comes your way from a brand that startles and surprises. Example? My tween is locked into a full tilt music fixation with the Plain White … [Read more...]

Dumb Like A Fox: Danica McKellar Sells Smarts

Update June 2, 2015 What a difference a half-dozen years makes.Once upon a time I hailed Danica as our first honoree/role model, and profiled her math mission as exponentially positive, selling smarts to those more interested in beauty duty as subversive marketing brilliance to outreach to new audiences.While I STILL feel that was mathlete McKellar’s original intent with “Math … [Read more...]