Earth Day is upon us April 22, and helpful links to kids activities abound. At WWF, kids are out to make change, literally. Worthy nonprofits are finally getting the hang of digital media's marketing power, and kids are making change on the planet in all kinds of global and local ways. Unicef’s Voices of Youth programs like the Media Magic digest, Biovision Forum … [Read more...]
Mashup is one of those web-wise words that often leaves parents saying ‘huh?’ because it’s applied to so many things. Mashups go far beyond the familiar concept of emerging technology mushed into new applications...mashups can be music, events, content, even business models, with context well beyond the web world. Rather than get jumbled in “nerd … [Read more...]
Splat. Slime. Ooze. Muck. 40 million kids can't be wrong, eh? Billed as the “biggest, loudest, messiest spectacle in the show's history,” I tuned in to the KCA awards with my 11-year old. My goal was to keep track of mega-media influences, digital tactics, tween TV and glean some perspective from her editorial comments firsthand. Enlightening. Justin … [Read more...]
Shaping Youth was pinged for a Thinking Blogger Award by FrugalMom, as one of those ‘blog tag’ viral games where you name your five faves and link to significant influencers in your blogosphere. This is a perfect example of digital media AND marketing, so I’ll bite, and pass around a few little nibbles to nosh on. I splash around in numerous puddles, from … [Read more...]
Presentation is everything. How many times have we heard that in advertising? This Happy Lunch Haiku site of photos proves marketers are missing an opportunity to sell healthier choices to kids. As a child I lived in Japan for 2 ½ years, and the presentation of “edible art” never ceased to amaze me. (admittedly, I also have fish head flashbacks from … [Read more...]
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