Preteen Media Influence: Kickin’ In Like Clockwork!

As I drove my 7th grade daughter to school this morning, I practically leaped out of the driver’s seat when she turned to hug me goodbye. I thought there was a spider on her face, but it was actually one random cockeyed, mascara-curled eyelash that looked oddly reminiscent of Stanley Kubrick's Clockwork Orange film. This poster of Malcolm McDowell in the title roll … [Read more...]

Stuffing the Story: Ignoring Media As A Coping Tactic

Last night I was with my three preteen godkids, whose mom worked for Radio Disney for awhile; so of course, the topic turned to the Miley Cyrus media chatter, recent radio interviews by child development pros as well as girl media mavens and parents discussing 'what to do.' Gina made an interesting statement: "Don’t you think if the media avoided covering it, we … [Read more...]

Kids Feeling Fat in a Thin Media World: Coping Tips

Life by the scale is a sorry state of affairs regardless what age you are, but yesterday's Preteen Alliance event made it clear to me that parents and educators are battling for their kids' nutritional balance online, offline, in-school, in-game, in extracurricular sports and beyond. (not just the 'junk food marketing' and the TV influence as KFF's Food Study reveals, but the … [Read more...]

Preteen Tips on Nutrition, Body Image & “How to Say it To Girls”

“Faced with conflicting messages from parents, peers, and media, many preteens -- both boys and girls -- develop negative views about their bodies and have trouble making healthful food and exercise choices.” That was the lead-in line at the Kaiser Permanente and Preteen Alliance event where I spoke today as the ‘media expert’ along with Ann Tipton, … [Read more...]

Greenwashing: Sustainable Brands vs. Branding Bandwagons

Promise I’ll get to the green tween media virtual worlds post right after my ‘Care & Feeding of Preteens’ speaking event tomorrow, (Animoto video preview here) but meanwhile, two related green scene items landed in my inbox this morning that bear a line or two! The first was a reminder about the Sustainable Brands ’08 conference, which sadly … [Read more...]