“Here it comes” alright. I smell another Cannes win here for the Dove team’s short film/viral video efforts. “Onslaught,” a Dove film, conveys the pulsating “in your face” rapid-fire bombardment of beauty cues and media sexualization sent every nanosecond to little kids. Onslaught may do for girls what the “Evolution” … [Read more...]
Shaping Youth last reported on "readergirlz" social media launch this spring when they kicked off their power-packed teen lit site as a mashup of ‘old media meets new media’ striving to keep reading relevant for teens in the 21st century. Readergirlz divas Janet Lee Carey (Dragon’s Keep), Dia Calhoun (Avielle of Rhia) Lorie Ann Grover (On Pointe) and … [Read more...]
Sublime in its simplicity, compelling in its story, Center for Science in the Public Interest (CSPI) has succinctly summed up the USDA nutrition guidelines as gobbledygook by dramatizing the absurdity of what is considered ‘junk food’ in schools. 5 questions. No big time zap. It's a fabulous digital media use, worthy of a few “forward to a friend” … [Read more...]
Evidently "snips and snails and puppy dog tails" are out...Tween preening is in...And pirates are looking for gold... Disney’s September debut of kiddie cologne for boys aged 4-11 in fragrances like Pirates of the Caribbean and Buzz Lightyear is a case in point...The time is ripe to research how Packaging Boyhood is impacting children’s behavioral … [Read more...]
Note to self: Stuntwomen are not to be messed with in the dark alley of gender inequity. They will kick your keister to kingdom come for media coverage that buys into sexploitation and blow you away with unabashed candor and first person wisdom straight from the workplace trenches. Meet Ann Coccagnia, Hollywood stunt woman, People magazine research pro, athlete, and … [Read more...]
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