In an era of information overload, here's a helpful NPR podcast called On the Media that tidily wraps up topics into a weekly show. Media mavens are always on the lookout for useful nuggets of info bundled into finite formats so we don't get overwhelmed... This mornings' Ad Age article echoes, "Human attention, unlike technology, has limits. There are only so many … [Read more...]
Now THIS is mobile marketing with content you can USE! Kids, adults, ANYone who’s been cross-legged while out and about at a street fair has no doubt wondered why Google Maps street views or Twitter Maps or any of the brilliant GPS mobile mashups haven’t tapped into how to use the media’s pragmatic side quicker...Piddle spots! Not just 'plant your marker … [Read more...]
Is this a sweet spot for marketers targeting teens' sticky eyeballs or just a bunch of fizz and buzz from desperate soft drink companies? As soda giants start pouring into the mobile platform, get ready for some commando branding gimmicks, as seen in this New York Times article, Promoting a Thirst for Sprite in Teenage Cellphone Users. Shaping Youth wrote about soda and … [Read more...]
Recently, I brought my tween daughter to meet Anastasia Goodstein, (at left) publisher of youth blog YPulse and author of the Totally Wired book and blog. Since we’re both Bay-area based, I thought I’d seize the local opportunity to hear what she had to say at one of her book talks on the press circuit. I ended up bumping into some parents I already knew, … [Read more...]
Ralph Waldo Emerson once said, “Our distrust is very expensive.” Author Anastasia Goodstein echoes this sage premise throughout her excellent book, Totally Wired, What Tweens and Teens are REALLY Doing Online. We pay a high price for parent-child internet estrangement, whether resulting from our own technology intimidation, media scare tactics creating a … [Read more...]
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