Shaping Youth is all about using media’s magic as a counter-marketing tool, so when I find a new angle to reach kids I get downright giddy. Internet fodder may be spam to adults, but it’s entertainment to preteens who use ‘forward to a friend’ relentlessly to share silly jokes, ‘awww’-sweet animal poses, lucky chains, urban legends, and … [Read more...]
New media channels for sugary snacks parallel a Greek mythology lesson…even if the head is cut off the Hydra, two more pop up on the serpent to replace it. The junk food siren endlessly beckons to kids… Just when parents were granted a mini-exhale with the tightening of a few minor junk food regulations in last week's newly released CARU guidelines, the … [Read more...]
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—social media as it should be
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