Just returned from Champions for Change, the state summit for a healthier California, and picked up some positive validation that Shaping Youth’s reality show games are on target in the solutions-based arena of obesity intervention. Our nutrition pilot, “Dare to Compare: A Gross Out Game for Good Nutrition” echoes the core concepts and research reflected by … [Read more...]
Shaping Youth continues our series of guest commentary by MC Milker at the Sandbox Summit which wrapped up yesterday in Las Vegas. (full CES media coverage here) Figure I'd better cut to the chase and offer her academic and marketing bio at the end of this piece so you can jump right into browsing the 'new era of play,' what's new in digital content...and see who earned … [Read more...]
Recipe for media firepower: Blend Seinfeld spousal celebrity, add a dash of Oprah media hype, stir in some star scandal, cute kids and a solid nutritional cause, and rocket to the top tier of the New York Times Bestseller list before you can say zucchini. Shaping Youth is always trying to find new ways to get kids to eat greens, live green and curb the cues to spend green, … [Read more...]
Yesterday Ad Age reported, “McDonald's has found a nifty way to reach kids even as TV ad options toward the demographic shrink: Advertise on report cards.” Um…"nifty?" How about subversive? Opportunistic? Manipulative? Hypocritical? Undermining parents' values? Shaping Youth already called ‘em to task for the sour ‘apples and milk’ … [Read more...]
The WSJ and CNN report that IBM is launching a new wellness program in '08 to combat childhood obesity among employees' children. They'll pay $150 to employees who sign up a child and complete a 3 month online program using interactive web-based tools feeding core messages about diet, nutrition, and exercise training. In the ‘different strokes’ category, … [Read more...]
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