Presentation is everything. How many times have we heard that in advertising? This Happy Lunch Haiku site of photos proves marketers are missing an opportunity to sell healthier choices to kids. As a child I lived in Japan for 2 ½ years, and the presentation of “edible art” never ceased to amaze me. (admittedly, I also have fish head flashbacks from … [Read more...]
Kaiser Family Foundation released the largest study ever conducted of TV food advertising to children today. I’ll keep my editorializing to a minimum, since I mirror the CSPI food industry guidelines on advertising responsibility. The study, Food for Thought: Television Food Advertising to Children in the United States, was presented at a forum with U.S. Senator Sam … [Read more...]
In a lame regurgitation of ad industry protectionism today, AdRants once again veers onto the path of mindless myopia toting the party line that “Obesity is not marketers’ fault” in the usual parental blame game that we’ve “got it all backwards.” (No adjacent photo credit, as AdRants didn't cite one) AdRants snips that kids aren’t … [Read more...]
For all those parents who have winced, cringed, nagged and cajoled to stop training kids like Pavlov’s dogs to salivate at sports whistles and expect a snack at every game, here’s a round-up of handy hints to rein in the junk food snack pack syndrome. If you’re pulling out your hair watching kids play a healthy sport while tanking up their bodies with … [Read more...]
Welcome to the kids' beverage blitz...swapping one health vice for another. Two new industry reports today show soda's rate of decline has tripled since last year. BUT (there's always a "but") the marketing machine has replaced the churn with energy jolts of caffeine, sports drinks of sodium and sugar, and ready-to-drink (RTD) teas and coffees. “Who wants to be seen … [Read more...]
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