“I don’t know what you said to my kids but they're calling soda “liquid candy” and sports drinks “Hummers in a bottle” for the ‘overkill’ factor.” Ah, music to my ears. Shaping Youth's hallmark is counter-marketing, so I could barely contain my glee when I caught wind of this after one of our 'm-power' enrichment … [Read more...]
Un-freaking believable. The feds fouled up again. Just as the buzz was building and Verb Yellowballs were showing up everywhere in a cool campaign designed to wage war on childhood obesity, what do they do? Take the air out of the funding. This kind of short-sighted absurdity is EXACTLY what I ranted about in my op-ed in the Times, where government PRETENDS to give childhood … [Read more...]
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