Screen A Movie, Make A Difference: A Media Model for Mobilization

Just as “What are you doing?” sparked a social media revolution with the evolution of Twitter, “How can I make a difference?” has the potential to be answered swiftly with a brilliant media model from “Two Angry Moms.” Shaping Youth is proud to partner with documentary producer Amy Kalafa and Susan Rubin (seen here yesterday on the Rachael … [Read more...]

New Teen Author Helps Peers Understand ADHD

Update 2/18: (Taking the holiday off, will post part two of the series tmrw!)--- Kids DO listen to kids. No secret there. We use this fact in our counter-marketing tactics at Shaping Youth all the time...But what happens when 18-year old Blake Taylor turns the spotlight on himself (see today's S.F. Chronicle article) to debunk myths, elevate the conversation, and turn … [Read more...]

Shaping Youth’s “Blogging With A Purpose” Award

As many of you know, I usually dodge the blog award lists of badges and accolades (bloggies, vloggies, webbies etc.) since analytics show it’s more of a popularity poll equating to ‘who has the most sophisticated viral marketing team.’ (yes, my skeptical marketing side is showing, as I tend to think these things are a bit ‘gamed’)… But when … [Read more...]

Celebrity Swimsuit Snags 9 Cows For Poor Families in India

Ever wonder what happens with leave-behinds in fancy schmansy hotels? Well, EcoScraps (great little tumblelog, from Green Option media) reports some social entrepreneurial spunk that made me laugh out loud AND take heed. Get this: The Local reports Nicole Kidman accidentally left her swimsuit poolside while filming in Sweden way back in 2002 while filming Dogville...Since … [Read more...]

Will Kids Pick the President? Shaping Youth Through Politics

Not sure how many of you have been following the First-Ever Kids' Primary, which began Jan. 13 on Nickelodeon’s Kids Pick the President site, a Linda Ellerbee hosted series drawing younger kids into the voter process so they’re ready to roll at 18... Personally, I LOVE the concept of instilling civic concern and inoculating against voter apathy, even if … [Read more...]