Shaping Youth Online: “Totally Wired” is Totally Worthy

Ralph Waldo Emerson once said, “Our distrust is very expensive.” Author Anastasia Goodstein echoes this sage premise throughout her excellent book, Totally Wired, What Tweens and Teens are REALLY Doing Online. We pay a high price for parent-child internet estrangement, whether resulting from our own technology intimidation, media scare tactics creating a … [Read more...]

Dads and Daughters Togetherness: A Firsthand Snapshot

We interrupt this CBS program series recap to bring you word from the parenting trenches, sharing a magic media moment! Promise I’ll get back to last night’s CBS advergaming segment (video clip here) but frankly, Shaping Youth’s readership is well-versed in the pitfalls of same...Especially since I’ve already covered advergaming here, and here, and … [Read more...]

Sittercity: Digital Media Puts Profiles to Work for Parents

With Mother’s Day pummeling kids with media and marketing “must-haves” most moms I know would prefer “the gift of time.” Can social media networks wave the fairy wand and make mom’s dream come true? Maybe so! Check out Sittercity. It’s a database driven hub for pre-qualified profiles of babysitters near YOU. Zap in your zipcode … [Read more...]

Age of Conversation eBook For Variety, The Children’s Charity

The Age of Conversation is not only upon us, it’s within us, and it's coursing through my veins. Some of us are so passionate about this dialogue and excited about finding ‘intelligent life’ in the blogosphere that we simply can’t hush! When marketing gurus Drew McClellan and Gavin Heaton announced they were spearheading a collaborative eBook uniting … [Read more...]

The Great Turtle Race: Digital Media Cartoon Critter Fun

What’s seven feet long, 2000 pounds and delightfully digital? A gigantotherm. Find out more following The Great Turtle Race, a whimsical two week webevent that gives kids a hands-on way to “cheer on their animated turtle” and get a peek at the migration of these 65 million year old graceful beauties. Tap into digital media and marketing at its most sublime … [Read more...]