“Home again, safe at last.” Though it’s a classic kid-lit line to end adventure tales like the Berenstain Bears & the Spooky Old Tree, it’s not remotely the case in families where child abuse seeps in at any level. We’re heartened to hear that the Berenstain Bears have licensed the use of their nurturing country critters to develop a … [Read more...]
School Fundraising Media Mashup: “Kid Fitness” TV?
Growing up in Hawaii hawking ‘huli-huli chicken’ and “King’s Hawaiian bakery sweetbread” as school fundraisers made me realize that all those yummy smells wafting through the hallways would never fly these days. Candy bars and hot malasadas (those puffy fried fat bombs like a sugar-dipped doughnut) were shamelessly hustled island-wide knowing … [Read more...]
Will Kids Go For The “FryPod?” Brandwashing Nutritious Fare
Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with The Fry Pod, apple slices cut to look like fries, packaged in a traditional BK sleeve. In a nod to Stanford’s recent study that food packaging not only influences kids’ preferences but makes them favor the … [Read more...]