Berenstain Bears Lend Warm & Fuzzy Name To Prevent Child Abuse

“Home again, safe at last.” Though it’s a classic kid-lit line to end adventure tales like the Berenstain Bears & the Spooky Old Tree, it’s not remotely the case in families where child abuse seeps in at any level. We’re heartened to hear that the Berenstain Bears have licensed the use of their nurturing country critters to develop a … [Read more...]

TV Kids SHOULD Watch…And Produce!

Sometimes you just “click” with a “person, place or thing” that rocks your world in an ‘aha moment’ of “Where have you been all my life?” Such is the case with Shaping Youth meeting up with QuantumShiftTV which holds the promise and vision of so many things we’re trying to achieve here with our fledgling nonprofit. As … [Read more...]

School Fundraising Media Mashup: “Kid Fitness” TV?

Growing up in Hawaii hawking ‘huli-huli chicken’ and “King’s Hawaiian bakery sweetbread” as school fundraisers made me realize that all those yummy smells wafting through the hallways would never fly these days. Candy bars and hot malasadas (those puffy fried fat bombs like a sugar-dipped doughnut) were shamelessly hustled island-wide knowing … [Read more...]

Will Kids Go For The “FryPod?” Brandwashing Nutritious Fare

Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with The Fry Pod, apple slices cut to look like fries, packaged in a traditional BK sleeve. In a nod to Stanford’s recent study that food packaging not only influences kids’ preferences but makes them favor the … [Read more...]

Read Ferdinand On 9-20 to Help Jumpstart Low Income Kids!

Want to take a moment to stop and smell the flowers with your child? Make it this Thursday and you’ll be a part of a much bigger cause! The flower-whiffing, cud-chomping pacifist bull in The Story of Ferdinand has been selected by the nonprofit Jumpstart to unite the nation to Read for the Record as the largest shared reading experience ever! It’s short … [Read more...]