What's a YPulse TWEEN Mashup? I'd say it’s a mishmash of exciting people and conversations that erase the polarity between any two sectors to smush the thinking into a fresh point of view. Nonprofits and for profits. Youth and adults. Academics and entertainment. Teachers and students. Sometimes even outreach and outrage in the marketing and advocacy realm. The … [Read more...]
"Fan of Froot Loops? Facebook Has an Ad for You," writes The Wired Campus’ Andrea L. Foster in this mini-brief on Facebook’s fall plans to push advertisements on teens based on hobbies, hangouts, travel tastes and faves... Up until now, advertisers on the popular social-networking site have only used gender, age, and location...The new game plan for Facebook? … [Read more...]
“Not recommended for young children,” reads the warning on the NRG Phoenix Fury Potato Chip package. Yep, that’s right folks, news reports confirm a new entry in my ‘yougaddabefreakinkiddinme’ marketing file. Kiddies can now turn their fingertips bright orange like Cheetos, but get zapped with caffeine, B-vitamins and taurine, in new … [Read more...]
Beware!! Cute name and all, as Technorati reveals here, Quechup, the little social media bugaboo has really ticked off marketing professionals and media mavens from all walks of life! I’ve been personally inundated by requests to join and simultaneous apologies and pleas to delete within nanosconds! Multiple pings from social media users go something like this: "Please … [Read more...]
We all pick our battles. To me, this is one of them. Rather than dwell on Mojito-flavored chewing gum, or Bacardi Mojito banners and Coors fly-by billboards bombarding our peace at Zuma beach last weekend, or even the absurdity of alcohol glamorama targeting teens with "Cosmopolitan Berry and Margarita Lime Epil-Stop hair remover" in Teen Vogue's back to school issue this … [Read more...]
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