The countdown has begun, to "rock for our rock" tomorrow online via MSN Live Earth. One peek at Live Earth/Twitter and you’ll see youth ramping up for the global 7/7/07 music fest with eco-tips for sustainability in short blips from people around the planet answering, “What are YOU doing to solve the Climate Crisis?” Social media messaging platform Twitter … [Read more...]
This month Diet Pepsi Max started targeting guys that need to watch their spare tire and want a little extra fizz to keep awake, while yawning at the keyboard. This week it hit store shelves, the FDA tightened guidelines for “dietary supplements,” (herbals, botanicals, amino acids, etc.) and CSPI reported a new study on aspartame cancer risk in rats... … [Read more...]
Is it a NeoPet? A Puffle? A goofy avatar? A virtual world icon or some sort of currency to buy virtual goods in a tween space? Animal, vegetable or mineral? Windows promo maybe? Nope. They're not even for kiddies. Those colorful mutant blobs of cartoon playfulness dotting billboards and bus signs are Windorphins (win+endorphins, get it?) brought to you by…eBay. The … [Read more...]
“The apple doesn’t fall far from the tree.” Adults chiding each other like spoiled brats to be the first on the block to try, review, diss, or blather about the iPhone makes me want to hang up on the blatant disconnect between what parents preach and teach about mass media. Some industry brass were miffed they weren’t sent one for free, others cluck … [Read more...]
Can it be? Is it so? Virginia, there IS a Santa Claus!! Ah, the power of first strike offense. Truly amazing. This just in from the gang at CCFC…Press release only, I'll follow up via policy folks when Shaping Youth interviews some Washington nutrition experts tomorrow (Friday at 5pm EST) as well as local food policy folks to weigh in on whether it's substance or … [Read more...]
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