Now THIS is mobile marketing with content you can USE! Kids, adults, ANYone who’s been cross-legged while out and about at a street fair has no doubt wondered why Google Maps street views or Twitter Maps or any of the brilliant GPS mobile mashups haven’t tapped into how to use the media’s pragmatic side quicker...Piddle spots! Not just 'plant your marker … [Read more...]
Is this a sweet spot for marketers targeting teens' sticky eyeballs or just a bunch of fizz and buzz from desperate soft drink companies? As soda giants start pouring into the mobile platform, get ready for some commando branding gimmicks, as seen in this New York Times article, Promoting a Thirst for Sprite in Teenage Cellphone Users. Shaping Youth wrote about soda and … [Read more...]
Instead of turning kids’ tongues green with dye, additives and processed Shrek Drek (sanctioned as a green dot “Smart Choice” by PepsiCo’s self-awarded labeling system since they’re BAKED Cheetos instead of Flaming Hot extra toxic ones) imagine if we used Shrek to shift the appeal toward healthier food? What a fairytale, eh? Shaping Youth is testing some of these … [Read more...]
Advertising’s ubiquitous presence CAN be amusing sometimes. You’ve gotta admit, this use presenting "teeth as bowling pins" for a European dental insurance company did a creative job of media immersion via bowling alley. (not sure that’s the right target market, but that’s another story) Aside from the rather violent concept of kids knocking out … [Read more...]
Quite a coup for consumer and health advocate groups today who released the power of media and marketing to depants digital advertisers who are undermining parents by flying under their radar. Woohoo! This is gonna be fun. If I sound juvenile, it’s because I can barely contain my glee...Nothing like a one-two counter-marketing punch to start the day, complete with a … [Read more...]
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