What’s seven feet long, 2000 pounds and delightfully digital? A gigantotherm. Find out more following The Great Turtle Race, a whimsical two week webevent that gives kids a hands-on way to “cheer on their animated turtle” and get a peek at the migration of these 65 million year old graceful beauties. Tap into digital media and marketing at its most sublime … [Read more...]
Update: 4-28-14 No, I'm not going to write a feature about the Clippers controversy to give even a smidge of attention to the ignorance and arrogance of teamowner Donald Sterling's racist ramblings purportedly captured on audio tape, as it appears his ouster is long overdue, and since media claims that he LIKES attention, akin to the shock jock genre of baiting outrage, it pays … [Read more...]
Mashup is one of those web-wise words that often leaves parents saying ‘huh?’ because it’s applied to so many things. Mashups go far beyond the familiar concept of emerging technology mushed into new applications...mashups can be music, events, content, even business models, with context well beyond the web world. Rather than get jumbled in “nerd … [Read more...]
Splat. Slime. Ooze. Muck. 40 million kids can't be wrong, eh? Billed as the “biggest, loudest, messiest spectacle in the show's history,” I tuned in to the KCA awards with my 11-year old. My goal was to keep track of mega-media influences, digital tactics, tween TV and glean some perspective from her editorial comments firsthand. Enlightening. Justin … [Read more...]
Presentation is everything. How many times have we heard that in advertising? This Happy Lunch Haiku site of photos proves marketers are missing an opportunity to sell healthier choices to kids. As a child I lived in Japan for 2 ½ years, and the presentation of “edible art” never ceased to amaze me. (admittedly, I also have fish head flashbacks from … [Read more...]
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