Tweens (8-12) are in the crosshairs of marketers as companies are relentlessly chasing a $51 billion 'opportunity.' Kids seem to be more aware of it than adults are, and that's a bit unsettling. Maybe parents should check out the cover story of Revenue magazine, "The Lure of Youth: Reeling in teens is a huge opportunity for online marketers. Don’t let the big one get … [Read more...]