How many times have you received a ‘sample ballot’ and groaned at the conniving spins and political backwash to the point where it takes full concentration whether to even check ‘yes or no’ because of the way the dang thing is written? Face it, rather than read the endless ‘rebuttal to argument in favor of xyz’ prose, many busy people now … [Read more...]
Young kids may be getting media savvy earlier, but many have never seen a campfire or been on a hiking trail, and wouldn’t know a wilderness experience if it bit ‘em on the backside. In fact, a British study akin to the 'Ronald McDonald vs. the President' face recognition phenom where kids could name the clown but not the nation's leader found that 8-year-olds … [Read more...]
My advertising radar blipped with guarded glee when I heard KFC was being wildly applauded as the hero of the hour for ditching their trans-fats in fried foods in favor of a low linolenic soybean oil. KFC’s drive-through banners tout “Feed your family for under $4!” and “Looney Tunes Laptop meals designed just for kids” so my initial take on … [Read more...]
Can’t get enough of the Dove blitz? You’re not alone. So far, about 9400 replies are posted on Dove’s Self Esteem Forum, plus another 2200 in their site's Body Image forum. There are some raw, jangled nerves out there, particularly the heart-wrenching comments coming from teens. Yeah, yeah, Dove is selling good will along with their soap. So what? Bravo! … [Read more...]
I'm not one to 'forward to a friend' very often, but Dove’s powerful new film is a one-minute click-n-send that I hope you’ll share with every tween, teen, and woman you know who’s been hammered by media & marketing’s distorted messages of unattainable beauty and body image. The light snaps on and cameras roll in time-lapsed frenzy as an … [Read more...]
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