Life by the scale is a sorry state of affairs regardless what age you are, but yesterday's Preteen Alliance event made it clear to me that parents and educators are battling for their kids' nutritional balance online, offline, in-school, in-game, in extracurricular sports and beyond. (not just the 'junk food marketing' and the TV influence as KFF's Food Study reveals, but the … [Read more...]
Preteen Tips on Nutrition, Body Image & “How to Say it To Girls”
“Faced with conflicting messages from parents, peers, and media, many preteens -- both boys and girls -- develop negative views about their bodies and have trouble making healthful food and exercise choices.” That was the lead-in line at the Kaiser Permanente and Preteen Alliance event where I spoke today as the ‘media expert’ along with Ann Tipton, … [Read more...]
Greenwashing: Sustainable Brands vs. Branding Bandwagons
Promise I’ll get to the green tween media virtual worlds post right after my ‘Care & Feeding of Preteens’ speaking event tomorrow, (Animoto video preview here) but meanwhile, two related green scene items landed in my inbox this morning that bear a line or two! The first was a reminder about the Sustainable Brands ’08 conference, which sadly … [Read more...]
The Miley Mess & Role Model Reverb: What to Do
Before I turn part two of yesterday's preteen post on the pop culture hypefest of Miley Cyrus over to Dr. Robyn Silverman, our adolescent body image expert, I just want to say THIS is why I left the sensationalized tabloid-style TV journalism of 'mainstream media' long ago. Headlines scream that she was 'topless' and some even go so far as to say 'nude,' which is a stretch … [Read more...]