"Dear FTC, please put my child on the digital do not call list." (I wish, eh?) It's not quite that simple, but you CAN send in your comments before 11-16 here on any of the topics covered at the two-day FTC Town Hall meeting on “Ehavioral Advertising” that just wrapped up. (webcast here and FTC speakers at a glance/agenda here) As marketers ramp up the … [Read more...]
Having just received a “flaming bag of poo” interactive e-card for Halloween to ‘virtually stomp,’ a video clip of the world's largest "Haute dog HOWLo'ween parade and pumpkin splat, and a plethora of costumed dachschund avatars and buddy icons as "Hallowieners," I'd say digital media is having a field day of fun in the ol' pumpkin patch. Zip through … [Read more...]
Awhile back we wrote about Shaping Youth Correspondent and children's media consultant Ashley, who specializes in kids' TV with an experienced eye toward all things green... Ashley wrote a great post deconstructing the potential 'greenwashing' of Dora's adventures with an octopus trashing the sea, and though I love splashing kids with an eco-message early on, I too fear it … [Read more...]
"The Right Stuff" vs. the wrong media coverage...when will it ever end? As history was made with Retired Air Force Col. Pamela Melroy steering the shuttle Discovery in for docking in a 215-mile-high linkup with International Space Station Commander Peggy Whitson, I had to find it on page eleven of my morning newspaper. Yep. Two female commanders breaking boundaries in … [Read more...]
I’m only “half-a-geek” since I live for user-friendly idiot-proof technology (I'm one of those "I hate manuals, can't you just show me over my shoulder" kinda gals). The She’s Geeky 'Unconference' not only reinforced this is okay, but in fact, preferred. They touted a ‘simple is better’ mantra, reminding us ALL that usability is the … [Read more...]
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