When is a slur NOT a gaffe? When it’s self-ascribed…I easily self-identify with the geek chic stereotype. In school days I was voted ‘most studious’ but never studied. ‘Outstanding senior’ but never wanted to ‘stand out.’ So when I saw this invitation to participate in an UnConference called “She’s Geeky” … [Read more...]
Will Kids Go For The “FryPod?” Brandwashing Nutritious Fare
Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with The Fry Pod, apple slices cut to look like fries, packaged in a traditional BK sleeve. In a nod to Stanford’s recent study that food packaging not only influences kids’ preferences but makes them favor the … [Read more...]
YPulse Tween Mashup: A Convergence of Marketers & Missions
What's a YPulse TWEEN Mashup? I'd say it’s a mishmash of exciting people and conversations that erase the polarity between any two sectors to smush the thinking into a fresh point of view. Nonprofits and for profits. Youth and adults. Academics and entertainment. Teachers and students. Sometimes even outreach and outrage in the marketing and advocacy realm. The … [Read more...]