“She’s Geeky” And Proud Of It!

When is a slur NOT a gaffe? When it’s self-ascribed…I easily self-identify with the geek chic stereotype. In school days I was voted ‘most studious’ but never studied. ‘Outstanding senior’ but never wanted to ‘stand out.’ So when I saw this invitation to participate in an UnConference called “She’s Geeky” … [Read more...]

Will Kids Go For The “FryPod?” Brandwashing Nutritious Fare

Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with The Fry Pod, apple slices cut to look like fries, packaged in a traditional BK sleeve. In a nod to Stanford’s recent study that food packaging not only influences kids’ preferences but makes them favor the … [Read more...]

Read Ferdinand On 9-20 to Help Jumpstart Low Income Kids!

Want to take a moment to stop and smell the flowers with your child? Make it this Thursday and you’ll be a part of a much bigger cause! The flower-whiffing, cud-chomping pacifist bull in The Story of Ferdinand has been selected by the nonprofit Jumpstart to unite the nation to Read for the Record as the largest shared reading experience ever! It’s short … [Read more...]

Teen Heroes, Twitter Journalism & Media Transparency

"Look, listen, live," declares Operation Lifesaver in this railroad warning. Whew. I'll say. David Armano, one of our Age of Conversation co-authors, offers this show-n-tell of Twitter media used to report on the scene when witnessing a 17-year old rescue an elderly woman from the train tracks, captured in 'citizen journalism' style. Aside from being a refreshingly … [Read more...]

YPulse Tween Mashup: A Convergence of Marketers & Missions

What's a YPulse TWEEN Mashup? I'd say it’s a mishmash of exciting people and conversations that erase the polarity between any two sectors to smush the thinking into a fresh point of view. Nonprofits and for profits. Youth and adults. Academics and entertainment. Teachers and students. Sometimes even outreach and outrage in the marketing and advocacy realm. The … [Read more...]