Two big premieres lit up the town tonight in Los Angeles, but with tween in tow, I’ll bet you can guess which one got 'first viewing' here. I’ll post about High School Musical2’s integration of the audience via digital engagement later, but immediately want to put out an 'opening weekend' plea for all of our N.Y./L.A. readers to go see Leonardo DiCaprio's … [Read more...]
Junk food causes cancer? Well, sorta. Reuters News reports that the President's Cancer Panel just released some poignant data that will make time stressed families think twice about snarfing dinner at the drive-through. The cancer correlation is echoed in Australia's research findings, their kids' food marketing and legislative action as well. News reports confirm … [Read more...]
“A new Stanford study in the Archives of Pediatric and Adolescent Medicine (here) demonstrates just how effective food marketing is in changing young children's perceptions.” Gee, ya think? Their study was funded by the biggies, RWJF and Stanford, with research showing “preschool children think that foods that come in a McDonald's wrapper taste better than … [Read more...]
Yesterday, my S.F. Bay area colleague Jennifer Berger, executive director of About-Face was joined by Helen Grieco (Clinical Psychologist, executive director, Ca. N.O.W.) and a youth roundtable panel on KGO/ABC7 tv to discuss body image and the potential damaging effects mass media can have on our sense of self. Though it’s only airing regionally, (and I was in L.A. … [Read more...]
Parenting today is a bit like watching this video of sweet puppies... Suddenly Sam "the ugliest dog in the world" pops up in your face and shocks the shorts off of ya! Just when you’re comfy and complacent, whammo, a zinger comes your way from a brand that startles and surprises. Example? My tween is locked into a full tilt music fixation with the Plain White … [Read more...]
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