Fresh from our living lab’s counter-marketing success at Allen Elementary (our pilot program we wrote about here) we thought we’d share some of our interactive nutrition data tools that YOU can easily use to curb childhood obesity in your home or school. This weekend, we showed peninsula PARENTS (and the greater Bay area community) our media-based reality show … [Read more...]
Sour Combo: Shrek’s “Apples & Milk” At McDonalds
May 9, 2007 by 10 Comments
Ok, gang, let’s reiterate this branding nightmare of mixed messages one more time...Monster movie promos+junk food tie-ins=chubby cherubs. Nothing wrong with Shrek promoting apples and milk (though that combo is sour under ANY circumstances, eww!) BUT: if McDonalds is going to be a poseur for guiding kids toward healthy choices, they need to eliminate the beastie from … [Read more...]