Does a stuffed animal REALLY need its OWN designer camera cell phone, ipod, silver sequined belt, 'pawsport' to travel, sneakers, underpanties, headband, matching outfit and gazillion accessories? Every time I see the master marketing behind Build-A-Bear (complete with barkers at the door to entice people inside and computerized ‘birth certificates’ to capture kids’ data) I … [Read more...]
There's "ad creep" in the outfield. Under Armour logos will now blare through the historic ivy-covered walls of venerable Wrigley Field. Hard to imagine the two doors in left and right field that were painstakingly painted green to blend with the ivy in 1937 will now have the big ol’ Under Armour sports apparel logo smack dab in the center as a shout-out to … [Read more...]
It’s dripping in irony that Newsweek’s cover story makes a headline morality play “What are Celebs Teaching Kids” while featuring the celubutante divas of the pop-tart scene front and center to cash in and sell a few extra magazines.I’ve already written about this particular tipping point of toxicity.Kirsten Scharnberg's Chicago Tribune article summed the trickle down effect, … [Read more...]
People were atwitter about the ‘addictive’ nature of the new social networking site Twitter when I attended the Community Next event at Stanford Saturday. This is Odeo's global social-media query to the classic teen phone opener, “what are you doing right now?” Sarah’s eating a burrito, Johnny’s picking his hangnails…sheesh, who … [Read more...]
Here’s a reality show pitch for ya… What if we feature the BBC television ‘Eat like an Ape’ experiment that caged humans in the zoo to lower blood pressure and cholesterol by eating fruit, vegetables, nuts and honey for 12-days on American mainstream TV? Now, what if we unlocked the opportunity for high-risk kids to voluntarily become 'test … [Read more...]
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