Yesterday Ad Age reported, “McDonald's has found a nifty way to reach kids even as TV ad options toward the demographic shrink: Advertise on report cards.” Um…"nifty?" How about subversive? Opportunistic? Manipulative? Hypocritical? Undermining parents' values? Shaping Youth already called ‘em to task for the sour ‘apples and milk’ … [Read more...]
My prankster friends love to pull my chain. I wish Facebook's beacon was one of their many gotchas. But it's not. After writing the behavioral profiling article on kids, reading the update on beacon from Facebook's reply, seeing the backlash surge from 0-45,000 members in 8 days, and hearing Ideashower's post was viewed 80,000 times, I should’ve seen this corker … [Read more...]
Update Dec. 12, 2014 With the (ugh, annual) Victoria's Secret Fashion show strutting the 'Angels' around in their skivvies again this week, and Taylor Swift and her bestie Karlie Kloss center stage on the runway this season as Taylor moves toward age 25 and new sights and sounds, one has to reflect upon the ongoing barrage of pop culture messages sent to young girls, as our … [Read more...]
"Dear FTC, please put my child on the digital do not call list." (I wish, eh?) It's not quite that simple, but you CAN send in your comments before 11-16 here on any of the topics covered at the two-day FTC Town Hall meeting on “Ehavioral Advertising” that just wrapped up. (webcast here and FTC speakers at a glance/agenda here) As marketers ramp up the … [Read more...]
Update Oct. 25, 2015 Hard to believe I wrote this 8 years ago trying to give "parenting tips to combat the sexualization cues to kids in our culture"' considering society has now dialed down the demographic of sexualization from middleschoolers to wee ones in K-5, in spite of fresh studies on the damage of internalized sexualization and public health harm. Sheesh. The good … [Read more...]
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