Stuffing the Story: Ignoring Media As A Coping Tactic

Last night I was with my three preteen godkids, whose mom worked for Radio Disney for awhile; so of course, the topic turned to the Miley Cyrus media chatter, recent radio interviews by child development pros as well as girl media mavens and parents discussing 'what to do.' Gina made an interesting statement: "Don’t you think if the media avoided covering it, we … [Read more...]

Parents and Preteens Aren’t Too Smiley About Miley

It may be 'vanity' but it's certainly not 'fair.' I'm speaking of course about the controversial Miley Cyrus cover story that put the reining queen of preteen wannabes in 'whoa, nelly' mode, looking sultry in an artsy Annie Leibowitz pose on Vanity Fair's latest issue. Dang, I'm going to have to revamp my Preteen Alliance presentation AGAIN for this Thursday, because my … [Read more...]

Operation Teen Book Drop Supports YA Lit With Street Teams

Never fails…Every time I try to pre-slate a feature it gets bumped to the backburner because something pops up with date-driven, time-sensitive urgency that merits attention. No exception here, as this is too good to pass up, with YALSA and readergirlz using marketing and media tactics to form social community, both online and offline. Thursday, April 17, it's … [Read more...]

“My Data is My Data:” Putting Choice Back into Social Media

My Data is My Data.org is a plug-in for those of us who are not so wild about social media hubs tracking our every move for data-mining purposes like the infamous Facebook Beacon controversy I wrote about in those two posts. Believe me, the irony doesn't escape me that the development of this useful plug-in to bring ‘choice’ back to the internet from vested … [Read more...]

When Green Gets Jaded: Marketing Hope to Kids

June 5, 2015 World Environment Day"7 Billion Dreams, One Planet, Consume with Care." As the UNEP (United Nations Environment Programme) challenges dreamers worldwide to participate by pledging their own dreams and thoughts for turning this tanker around, one has to wonder...has the green movement become so jaded that kids will shoulder shrug their 'tomorrows' with resigned … [Read more...]