There’s a clever animated send up of media moments making the rounds called “Internet People,” created by cartoonist Dan Meth (yes, that's his real name, poor guy) with music by Micah Frank (and featuring the horn section of Bruce Kapler and Al Chez from Paul Schafer's CBS Orchestra on David Letterman's Late Show). The funniest thing about Internet People … [Read more...]
When the media and marketing machine work in positive ways to trigger youth enthusiasm, it can skyrocket into a global phenom in a heartbeat. We’ve seen movements take hold and spread like wildfire using the internet as fuel. From disaster relief like ICare and Humanlink to teen blogging projects and virtual videos (Global Kids' amazing year long after-school machinima … [Read more...]
“Not recommended for young children,” reads the warning on the NRG Phoenix Fury Potato Chip package. Yep, that’s right folks, news reports confirm a new entry in my ‘yougaddabefreakinkiddinme’ marketing file. Kiddies can now turn their fingertips bright orange like Cheetos, but get zapped with caffeine, B-vitamins and taurine, in new … [Read more...]
Beware!! Cute name and all, as Technorati reveals here, Quechup, the little social media bugaboo has really ticked off marketing professionals and media mavens from all walks of life! I’ve been personally inundated by requests to join and simultaneous apologies and pleas to delete within nanosconds! Multiple pings from social media users go something like this: "Please … [Read more...]
Two big premieres lit up the town tonight in Los Angeles, but with tween in tow, I’ll bet you can guess which one got 'first viewing' here. I’ll post about High School Musical2’s integration of the audience via digital engagement later, but immediately want to put out an 'opening weekend' plea for all of our N.Y./L.A. readers to go see Leonardo DiCaprio's … [Read more...]
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