Headline news touts a huge generational misunderstanding between Cartoon Networks’ kitsch character, “Err” from their late night “Adult Swim” show, “Aqua Teen Hunger Force” and Boston security authorities who believed the nine blinking devices planted on bridges could’ve been bombs. Gee, you’d have to be Osama in a cave … [Read more...]
“The Mouths of the world are finally speaking out,” says the new Mouth Revolution viral film that launched from Free Range Studios yesterday. “They're fed up with the "garbage" we eat and they're demanding real food - organic food - now!” “As gateways to the human body, they're taking action and staging an international "Shut Up" until their … [Read more...]
The New York Times’ Stuart Elliot wrote that “A Procession of Penguins” was arriving on the advertising scene, and referenced Shaping Youth’s article where we admonished pharmaceutical giant Roche for tredding on thin ice by using animated kiddie flicks to mine pocketbooks of parents to promote their flu elixir.Nothing against Happy Feet, just the penguin pill-pushing policy. … [Read more...]
Free Range Studios is at it again. Their brilliant parodies that lit up the web with pass around power are touching on new turf with global warming, fast food slams, and who knows what else in the hopper. Teens love these viral firecrackers because they pack a walloping punch riffing off pop culture and current affairs. Mind you, they favor teen intelligentsia, not a … [Read more...]
Shaping Youth is all about using media’s magic as a counter-marketing tool, so when I find a new angle to reach kids I get downright giddy. Internet fodder may be spam to adults, but it’s entertainment to preteens who use ‘forward to a friend’ relentlessly to share silly jokes, ‘awww’-sweet animal poses, lucky chains, urban legends, and … [Read more...]
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