The WSJ and CNN report that IBM is launching a new wellness program in '08 to combat childhood obesity among employees' children. They'll pay $150 to employees who sign up a child and complete a 3 month online program using interactive web-based tools feeding core messages about diet, nutrition, and exercise training. In the ‘different strokes’ category, … [Read more...]
Having just received a “flaming bag of poo” interactive e-card for Halloween to ‘virtually stomp,’ a video clip of the world's largest "Haute dog HOWLo'ween parade and pumpkin splat, and a plethora of costumed dachschund avatars and buddy icons as "Hallowieners," I'd say digital media is having a field day of fun in the ol' pumpkin patch. Zip through … [Read more...]
Lots of ‘purple tornados’ of energy swirling around the media environs at the eclectic She’s Geeky “unconference”...as 'firestarters, rainmakers, and project wranglers' shared their expertise. Heather, 'benevolent commander' of The Purple Tornado (and supplier of yummy evil food noted at left) helped organizers Kaliya Hamlin of Planetwork.net … [Read more...]
Sometimes you just “click” with a “person, place or thing” that rocks your world in an ‘aha moment’ of “Where have you been all my life?” Such is the case with Shaping Youth meeting up with QuantumShiftTV which holds the promise and vision of so many things we’re trying to achieve here with our fledgling nonprofit. As … [Read more...]
“Here it comes” alright. I smell another Cannes win here for the Dove team’s short film/viral video efforts. “Onslaught,” a Dove film, conveys the pulsating “in your face” rapid-fire bombardment of beauty cues and media sexualization sent every nanosecond to little kids. Onslaught may do for girls what the “Evolution” … [Read more...]
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