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High School Musical2: Proving Wholesome CAN Sell (& Sell, & Sell…)

August 21, 2007 by Amy Jussel 10 Comments

By now you’ve all heard the news about Disney’s record-breaking eyeballs racking up 17.2 million viewers for the premiere of the official HSM2, (hit sequel to last year’s High School Musical phenom which hit #1 on album charts, broke the Guinness World Record for the most successful songs from a single soundtrack, received six Emmy nominations, and spread to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth

Dumb Like A Fox: Danica McKellar Sells Smarts

August 8, 2007 by Amy Jussel 11 Comments

Update June 2, 2015 What a difference a half-dozen years makes.Once upon a time I hailed Danica as our first honoree/role model, and profiled her math mission as exponentially positive, selling smarts to those more interested in beauty duty as subversive marketing brilliance to outreach to new audiences.While I STILL feel that was mathlete McKellar’s original intent with “Math … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity

Coordinating Kids? Use Your Noodle To “Doodle” A Poll

July 11, 2007 by Amy Jussel Leave a Comment

Which weekend’s best for a slumber party? Who's carpooling to the game? What's your summer camp schedule? We all know how tedious it can be synchronizing different people's agendas to find a date that suits everybody. Doodle is a cool polling tool that's free, fast, and ‘idiot proof’ for people like me who can’t spare even a second to learn a new … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media

Youth Atwitter On Live Earth Concert 7-07-07

July 6, 2007 by Amy Jussel 29 Comments

The countdown has begun, to "rock for our rock" tomorrow online via MSN Live Earth. One peek at Live Earth/Twitter and you’ll see youth ramping up for the global 7/7/07 music fest with eco-tips for sustainability in short blips from people around the planet answering, “What are YOU doing to solve the Climate Crisis?” Social media messaging platform Twitter … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media

Apple iPhone Hype Seeds Kids Consumerism

June 28, 2007 by Amy Jussel 14 Comments

“The apple doesn’t fall far from the tree.” Adults chiding each other like spoiled brats to be the first on the block to try, review, diss, or blather about the iPhone makes me want to hang up on the blatant disconnect between what parents preach and teach about mass media. Some industry brass were miffed they weren’t sent one for free, others cluck … [Read more...]