I’m not sure which tweaks me more, junk food glop dyed pink in stereotyped splendor, “berry” cereals that have nothing remotely resembling fruit, or confusing callouts, (vitamin-D, calcium, lightly sweetened) that make people believe this crud is actually consumable, as a ‘healthy’ start to your day. Leave it to General Mills to have all three apply in the newly launched … [Read more...]
Here’s a reality show pitch for ya… What if we feature the BBC television ‘Eat like an Ape’ experiment that caged humans in the zoo to lower blood pressure and cholesterol by eating fruit, vegetables, nuts and honey for 12-days on American mainstream TV? Now, what if we unlocked the opportunity for high-risk kids to voluntarily become 'test … [Read more...]
This Super Bowl Sunday, our favorite Dove Campaign for Real Beauty ad has flown the coop. They’re smart birds to shift to the Academy Awards venue, because even though the genders are supposedly evenly divided for the game, it isn’t their ‘target market,’ and it IS a terrribly pricey media buy at $2.6 million a pop for a :30 second spot. Still, I love the way it jolted … [Read more...]
(2007) Advergaming is shifting from online to mobile, so younger kids and parents need a heads-up to spot the spin. Here’s an updated piece with fresh new links from my last article about kids under eight “gobbling up” interactive marketing. This time we're talking more about tweens, but it's amazing to see how early the K-5 set starts toting cell phones: Is your … [Read more...]
Pink Dreams. The name alone has head-spinning implications. Thoughts whiplash from bubblegum-n-Barbie to provocative porn, depending on your age, gender, and mindset. When I saw the ad, “Pink Dreams Sold Here” it stopped me cold. The white-thigh high knee-sock-pony-tail-platform-shoe wearing blonde was posed in a bare-bellied pink plaid school girl-stance, holding a pink … [Read more...]
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