Dec 1, 2010 World Aids Day The "keep a child alive" logo had me at hello. The premise "I've sacrificed my digital life to help give real life to millions of people affected by HIV/AIDS in Africa and India" rings a little hollow, even for Hollywood. Granted, the idea is clever, creative (and a lil' bit creepy) capitalizing on the celebrity zeitgeist (in coffins, with … [Read more...]
Celebrities Use Digital Death To BuyLife.org- World Aids Day
Filed Under: Advertising, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 7000 people infected, @TapestriesMovie, ADIS awareness, Africa, AIDS, Alicia Keys, Betty Makoni, BuyLife.org, celebrities, Celebs Gone Good, children with AIDS, Digital Death, fundraisers, Get Yourself Tested, Girl Child Network, global health, GYT, HIV, India, Justin Timberlake, Keep a Child Alive, Lady Gaga, Michealene Cristini Risley, Prevention Revolution, sex ed, Sex education, sexual health, starstruck, STD, Tapestries-of-Hope, TOH, UN Aids, WAD, World Aids Day, World Health Organization, Zimbabwe