BFY foods

“Better for You” Foods in the Snack Aisle?

March 8, 2009 by Amy Jussel 5 Comments

Mar. 8, 2009 "Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor," reads the Popchips all natural bag I’m chomping on from a Costco impulse buy... Gotta hand it to ‘em, as a copywriter, this verbiage appeals, and, after trying Popchips at the Teens Turning Green summit (where Whole Foods Markets provided the goodies) … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: best bites, Better for You, BFY foods, CSPI, food marketing, healthy chips, healthy student vending, junk-food, JustKid Inc., Kids, never baked, never fried, no fake colors, no fake flavors, nutrition, Popchips, potato chips, snack attack, snack foods, snacks, sports snacks, Starlings Volleyball, team snack, teens, wellness, wholesome snacks, Yo Naturals, YoNaturals

Deconstructing the “Eat This, Not That” Book for Kids

February 22, 2009 by Amy Jussel 8 Comments

Feb. 22, 2009 It’s Sunday, and I rarely post on the weekend, but I have to say, I’m having a book for brunch, digesting and devouring the Eat This, Not That! For Kids by David Zinczenko with Matt Goulding of Men's Health. Eat This, Not That pulls kid-friendly fare off the menus of "sit down" restaurants (which make up one-quarter of our meals but account for more than … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: ABA, better for you foods, BFY foods, consumption, CSPI, Dare to compare, David Zinczenko, Dennys Grand Slam, Eat This Not That, food and beverage, food marketing to kids, food swaps, gross out game, Hearty Grains, IHOP, junk-food, Matt Goulding, Mens Health, packaged goods, Rodale, Thomas' Whole Wheat Bagels, UCB Wellness Letter, Vitamin Water, Yale's Rudd Center