“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjà vu moment blinking back to the corporate missteps of Target underestimating the social media sphere and choosing not to acknowledge “alternative media’s” customer concerns. Same song, second verse, only … [Read more...]
Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux
Filed Under: Advertising, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Age of Conversation 2, Amy-Jussel, baby, babywearing, back pain, backlash, backpacks, badvertising, BlogHer, bloopers, blunders, bonding, boycotts, branding, commercials, corporate blunders, corporate crisis management, daddy bloggers, Eco-Childs-Play, fashion statement, fever reducers, Jessica Gottlieb, Johnson & Johnson, mama, mama blogs, mamikaze, Marketing missteps, marketing tragedies, media hype, mommy bloggers, moms, Motrin, MotrinMoms, new moms, parenting, patronizing ads, shoulder pain, slings, social-media, Target, tempest in a teapot, Tweets, Twitter, wearing your baby