Ruthe Stein, Senior S.F. Chronicle reviewer must be a soul-mate of sorts in the ‘thinking alike’ arena, as her opening marks hit me with a one-two punch over my coffee this morning, having just done a double-take on the four-color, full-page fireworks ad that screamed, "Celebrate the Holiday with An American Girl!” “Movies have become adept at … [Read more...]
Kit Kittredge: An American Girl; Product Placement or Literary Bridge?
Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: Abigail-Breslin, An-American-Girl, Batman, books-to-movies, box-office-blockbusters, cartoon-products, CCFC, Clifford-the-Red-Dog, Dark-Knight, Dora, E.T., FCC-product-integration, Harry-Potter, Hollywood, Hulk, kids-movies, Kit-Kittredge, Last-Mimzy, licensed-characters, literary-movie-sequels, movie-merchandising, Muppets, Reeses-Pieces-Product-Placement, retail-movie-tie-ins, Rotten-Tomatoes, Rugrats, S.F.Gate, Star-Wars, summer-blockbuster-movies, summer-movies, Variety