Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux

“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjà  vu moment blinking back to the corporate missteps of Target underestimating the social media sphere and choosing not to acknowledge “alternative media’s” customer concerns. Same song, second verse, only … [Read more...]

Women and the Military: MyVetwork Launches Today!

Anyone who has been involved with the military community recognizes ‘active duty’ soldiers are only the most visible folks who serve... Kids, military moms and sisters of all sorts are included in our annual Veteran’s Day post honoring “all things girl” week on Shaping Youth, so I'm proud to announce the premiere of a brand new community just … [Read more...]