Archives for 2006

MySpace for Booklovers: Positive Uses of Social Media

LibraryThing is an online hangout worthy of raves from both parents AND teens, vaulting social networking into one of the most promising, useful and entertaining web applications I’ve seen in quite awhile. It's the literary equivalent of Flickr for photo-sharing or del.icio.us for bookmarks and tags. You can organize your library, rate, review, tag, add friends, meet … [Read more...]

Extreme Lunch Box Makeovers: Counter-Marketing via Joe Camel

This is a first-person 'retro' piece which I've recently shared with Daughters bimonthly and decided to freshen with updated research & links to post here on our own blog. Enjoy!--Amy I’m not sure when the peer lunch box radar kicked in…It must’ve been sometime between first grade and second, concurrent with the “dresses are worn with shorts under … [Read more...]

Girls Sports Boosts Preteen Body Image & Self-Worth

Ah, football season, home to toxic media messaging for girls. A time when beer billboards of buxom cheerleaders spill from every corner, “scoring” innuendos abound, and tacky wardrobe malfunctions remain fresh in the mind’s eye. Seems timely to post tips on ways to promote girls’ self-image through SPORTS, since body image and self worth is being pummeled in media and … [Read more...]

The junk food hydra: Ad industry self-regulation is oxymoronic

New media channels for sugary snacks parallel a Greek mythology lesson…even if the head is cut off the Hydra, two more pop up on the serpent to replace it. The junk food siren endlessly beckons to kids… Just when parents were granted a mini-exhale with the tightening of a few minor junk food regulations in last week's newly released CARU guidelines, the … [Read more...]

Fast Food Nation: A missed opportunity for mass messaging

Younger kids and tweens who got the ‘Ewwwwwwwww” impact of the documentary “SuperSize Me” may enjoy the teen targeted MTVU clip for Fast Food Nation, but that’s about as far as they’ll want to venture due to the handling of this “R” rated film. (see reviews) Fast Food Nation could’ve EASILY turned down the volume on the … [Read more...]