Archives for May 2008

Childhood Matters: Moms Speak Out On Food and Love

Our ‘sneak preview’ screening of Two Angry Moms was lightly attended in San Mateo tonight, but it was still great to kick around ideas about hands-on solutions to instigate change, especially since so many parents feel like politics overshadows pragmatics in the fight for healthier school lunches. Tomorrow on Childhood Matters, (98.1 KISS-FM, archived as … [Read more...]

Envirolution! Green Society Gets the Red Carpet Treatment

Shaping Youth's fellow semifinalists in the 2008 Echoing Green competition are founders Tim, Alex, and Antuan, of Envirolution who made it along with yours truly as one of the top 25% of global orgs applying. Alas, both of our orgs lost the top slot, but role modeling resilience like an "Ahnuld" movie moment, we're 'baaaaaaack' and both of our fledgling organizations have … [Read more...]

Using Marketing Methods to ‘Sell’ Kids Healthier Food

August 11, 2015 Update Check out these 31 healthy ideas for kids' snacking by Play Fuel which draw from industry marketing tactics as well!On a "how low can you go" level of problematic food industry sidewinders, today UConn Rudd Center released the 98pp report on how kids of color are particularly targeted with junk food, soda. (78% of Spanish TV targeted kids with junk, black … [Read more...]

Shaping Youth’s Film Screenings of “Two Angry Moms!”

With school winding down it may seem like an odd time to engage people interested in getting better food into schools, but Shaping Youth is big on ‘planting the seeds’ to nourish knowledge… especially since we’ll be rolling out the film, "Two Angry Moms" in the fall throughout the S.F. Bay Area! We wrote all about Amy Kalafa & Susan Rubin's … [Read more...]

Preteen Media Influence: Kickin’ In Like Clockwork!

As I drove my 7th grade daughter to school this morning, I practically leaped out of the driver’s seat when she turned to hug me goodbye. I thought there was a spider on her face, but it was actually one random cockeyed, mascara-curled eyelash that looked oddly reminiscent of Stanley Kubrick's Clockwork Orange film. This poster of Malcolm McDowell in the title roll … [Read more...]