The Aqua Dots recall of 4.2 million top-selling toys in the U.S. is the umpteenth case of slipshod quality control and lax product safety this year…Which begs the question, is ANYone with brain cells putting public health ahead of profit? This is not an isolated CPSC (Consumer Products Safety Commission) “oopsie doodle” along the lines of the Aqua Teen Err(or) guerilla … [Read more...]
"A people who mean to be their own governors must arm themselves with the power that knowledge gives." --- President James Madison Love it. Says a lot to me, for despite all the techno-hype on e-gizmos, when it really comes down to it, intelligent voters need more than Vote-A-Matic, the latest MOPocket mobile voter text, a trendy Twitter application or blips of video clips … [Read more...]
The WSJ and CNN report that IBM is launching a new wellness program in '08 to combat childhood obesity among employees' children. They'll pay $150 to employees who sign up a child and complete a 3 month online program using interactive web-based tools feeding core messages about diet, nutrition, and exercise training. In the ‘different strokes’ category, … [Read more...]
"Dear FTC, please put my child on the digital do not call list." (I wish, eh?) It's not quite that simple, but you CAN send in your comments before 11-16 here on any of the topics covered at the two-day FTC Town Hall meeting on “Ehavioral Advertising” that just wrapped up. (webcast here and FTC speakers at a glance/agenda here) As marketers ramp up the … [Read more...]
Having just received a “flaming bag of poo” interactive e-card for Halloween to ‘virtually stomp,’ a video clip of the world's largest "Haute dog HOWLo'ween parade and pumpkin splat, and a plethora of costumed dachschund avatars and buddy icons as "Hallowieners," I'd say digital media is having a field day of fun in the ol' pumpkin patch. Zip through … [Read more...]
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