Is this a sweet spot for marketers targeting teens' sticky eyeballs or just a bunch of fizz and buzz from desperate soft drink companies? As soda giants start pouring into the mobile platform, get ready for some commando branding gimmicks, as seen in this New York Times article, Promoting a Thirst for Sprite in Teenage Cellphone Users. Shaping Youth wrote about soda and … [Read more...]
Ok. Two things here. First off, I agree that making junk food “forbidden fruit” will only serve to increase the coolness caché in terms of marketing strategy, and second, the media spin on the new FTC findings on kids’ exposure to food advertising really just reveals a methodology glitch in age breakdowns. Let's just segue to advergames if you don't see … [Read more...]
Instead of turning kids’ tongues green with dye, additives and processed Shrek Drek (sanctioned as a green dot “Smart Choice” by PepsiCo’s self-awarded labeling system since they’re BAKED Cheetos instead of Flaming Hot extra toxic ones) imagine if we used Shrek to shift the appeal toward healthier food? What a fairytale, eh? Shaping Youth is testing some of these … [Read more...]
For the next two days I’ll be working with many of our NextNow collaboratory pals at Digital Earth, which is being held in the U.S. for the first time in its history. Previously hosted by Canada, China, the Czech Republic and Japan, this time it’s in my S.F. Bay area backyard, so I wouldn’t miss it for the world. (traffic willing; I’ll be the blonde … [Read more...]
21st century art is wild! Many have seen the Women in Art media morph circulating the internet (great way to open kids' eyes to classic art through new technology)...Now, MIT’s Media Lab turns kids on to the I/O Brush, which ‘paints’ through imagery onto a computer screen with optical fibers, and video camera touch sensors built into the tips. Watch this … [Read more...]
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