Dust off your book jackets, click some tunes and get ready to have some fun as one dimensional media turns into a multi-platform conversation! Launching March 1st, in time for National Women’s History Month, the new "readergirlz" web site bonds gal pals in “Sisterhood of the Travellin’ Pants"-style friendship, as YA books turn into a full blown digital … [Read more...]
Update Mar. 22, 2013: Just stepped into the future in a silent Tesla sedan that zoomed 0 to 60 in 3 seconds like a 007 James Bond stunt car, piloted by a neighbor pal of mine (who happens to be a pilot, go figure). I'm completely floored by the design, engineering, eco-efficiency...and er...custom 6-figure hot off the assembly line price tag. Fast Company just featured the … [Read more...]
Last week MSNBC editorialized on the essential factors of a classic sports movie: “Feature Underdog(s), Stick it to the Man, Make Men Cry, Provide Memorable Quotes, and Inspire Real Athletes.” Writer Bob Cook lists his favorite top ten films, and in scanning them I realized every single sports movie had a life lesson, feel-good premise, or positive message for kids! Since … [Read more...]
Does a stuffed animal REALLY need its OWN designer camera cell phone, ipod, silver sequined belt, 'pawsport' to travel, sneakers, underpanties, headband, matching outfit and gazillion accessories? Every time I see the master marketing behind Build-A-Bear (complete with barkers at the door to entice people inside and computerized ‘birth certificates’ to capture kids’ data) I … [Read more...]
There's "ad creep" in the outfield. Under Armour logos will now blare through the historic ivy-covered walls of venerable Wrigley Field. Hard to imagine the two doors in left and right field that were painstakingly painted green to blend with the ivy in 1937 will now have the big ol’ Under Armour sports apparel logo smack dab in the center as a shout-out to … [Read more...]
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