RESPECT

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 by Amy Jussel 14 Comments

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2011, acid on innocence, Actionists, Age-of-Conversation, Amy-Jussel, APA sexualization study, Beth Kanter social media, CCFC, corporate pedophilia, corporate responsibility, CSR, ethics, girl caught, girlcott, Girls Day, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, RESPECT, Scholastic4Sale, selling out kids, Sept 22, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change

Predatory Practices as Sport? Boys to Men & Swaggerfests

June 15, 2010 by Amy Jussel 9 Comments

June 15, 2010 Forget the fact that my freshman daughter is friends with JV football guys… ...Or that digital reputations flinging about on social media (FB, Formspring, etc) warn of male ‘players’ … [Read more...]

Filed Under: Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: adolescence, American Dad, athletes, boy toys, boys to men, draft picks, Elin Waldal, Family Guy, Fantasy Football, Gavin Heaton, Gender, George Huguely V, Good Old Boys, high school boys, Inspire Foundation, Jackson Katz, Landon, Landon School, macho, males, manhood, masculinity, Maureen Dowd, My Daddy Taught Me, Packaging-Boyhood, perfect gift for a man, Predatory game, prep school, rape, RESPECT, Seth MacFarlane, sexploits, sexual assault, survivors, swaggerfest, teen bad boys, teen boys lie about sex, teen dating violence, The Good Men Project, The Macho Paradox, Their Dangerous Swagger, Tom Matlack, Tornado Warning, Tough Guise, turning boys into monsters, TV portrayal of dads, wrestling with manhood, Yeardley Love, You are not his property

Reporting From the First Ever Tween Summit: Debra Moffitt for S.Y.

October 14, 2009 by Amy Jussel 7 Comments

Oct. 14, 2009 This past weekend, Denise Restauri and the AllyKatzz team launched the first ever National Tween Summit to see what's on the minds of preteen girls. I haven't figured out how to be … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: AllyKatzz, Debra Moffitt, Denise Restauri, Girl Child, Girl Effect, girls, Girls for a Change, Growing Up Girl, health, Health2.0, Jess Weiner, Kids, KidsHealth.org, leadership, One is Greater Than None, pink, Pink Locker Society, RESPECT, self confidence, self-esteem, self-worth, smart girls, tween summit, tweens, twixt and between, Vital voices, women, Womens-Sports-Foundation, WSF

Rachel Simmons Tonight at GunnHS, Palo Alto!

September 24, 2009 by Amy Jussel 2 Comments

Sept. 24, 2009 S.F. Bay Area readers, reminder Rachel Simmons is speaking TONIGHT for free at Palo Alto's Gunn High School (details here) about her new book The Curse of the Good Girl (living proof of … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Amy-Jussel, be heard, bullying, Curse of the Good Girl, emotional intelligence, empowerment, girls, Girls for a Change, girls leadership, girls voices, girls-confidence, Gunn High School, ideals, Kids, New-Moon-Girl-Media, Odd Girl Out, overachievers, perfect, preteens, Queen bees, Rachel Simmons, relational aggression, RESPECT, Rosalind Wiseman, self-worth, Stepford wives, super girls, SuperGirl, youth, youth voices

Girls’ Prescription for Self-Worth: Respect Rx

November 25, 2008 by Amy Jussel 22 Comments

As we wind down All Things Girl Week on Shaping Youth (which has turned into more of a month) let’s connect the dots on the one theme that keeps resurfacing time and again from sports and school … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: all things girl week, Amy-Jussel, Anita Borg Institute, Ashley Qualls, Be the change, Courtney-Macavinta, Dove, empowerment, gender research, GFC, Girl Effect, girl power, Girl Scouts Uniquely Me, Girl Statistics, girls, girls at risk, Goddess of Inner Beauty, objectification, RESPECT, Respect Rallies, Respect Rx, self respect, self-worth, Social change agent, Whateverlife, young women

Move Over Dr. Phil, Here Comes “Doctor Jenn for Girls”

November 21, 2008 by Amy Jussel 7 Comments

“Ever wonder why it seems so hard to be a good parent? Do you ever feel like you don’t know how to survive the turbulent teen years? Or where you can turn for help? Rest assured… … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 000 MySpace friends, 66, All Things Girl, beauty myth, Doctor Jenn For Girls, Dr. Jenn, Early-Sexualization, girl power, girls, Girls You Just don't get it, HSM, Jennifer Austin Leigh, Joe Kelly, Just Kids Inc., life coach, life coaching, limbic system, MySpace, Nancy-Gruver, neuroscience, New-Moon-Girl-Media, parents as peers, RESPECT, Respect Rx, Respect Rx rallies, social networking, talking to teens, teen confessionals, teen girls, teens, The DAD man, tweens, Twilight, what girls want, what guys want, youth, youth pulse, Youth-advocacy, YPulse

GLTR Girls: Girls Learn to Ride Creates Oceans of Self Esteem

November 20, 2008 by Amy Jussel 14 Comments

Surfing. Wakeboarding. Snowboarding. Skateboarding. Skiing. All are ‘wannabe’ favorites of GLTR girls that opt for ‘X-treme’ sports over the ‘girly girl’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Against the Grain, Ancora imparo, athletes, Burton controversy, Burton snowboards, Carissa Moore, Chica Brava, Danica Patrick, Dr. Jenn for girls, empowerment, female action sports, female photographers, females, FOAM, Foam magazine, GAC, GACtv, Girl Overboard, girl power, Girls Learn to Ride, girls skateboard documentary trailer, Girls-Are-Champions, GLTR, grrrls, Hawaiian Tropic, independent film, IndieGoGo, Iron Horse Maidens, Justina Chen Headley, Lisa Izzi, Makapu'u, Mark Sperling, media-literacy, Nancy Chang, Piper Girls, positive media, preteens, RESPECT, San Mateo Starlings, self-worth, sk8r, Skate like a girl, skateboard, skatr, SLAG, snowboarding, sports, surfer girls, surfing, Tara Dakides, teens, Waimea Bay, waterski training boom, waterskiing, watersports, Women of Worth, X-games, youth

Positive Coaching Alliance Offers Media Tips & Life Lessons

February 19, 2007 by Amy Jussel 5 Comments

Last week MSNBC editorialized on the essential factors of a classic sports movie: “Feature Underdog(s), Stick it to the Man, Make Men Cry, Provide Memorable Quotes, and Inspire Real … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: benchwarmers, Best Sports Movies, character building, club teams, coaching, competitive, double goal coaching, fairness, game time, Honor the game, Kids, kids coping skills, National Youth Sports Awards, Olympics, opponents, parenting, PCA, Positive Coaching Alliance, positivity, resilience, resiliency, RESPECT, rivals, sidelines, sports, sportsmanship, team, teammates, winning, women talk sports, youth

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Retweet on Twitter Amy Jussel Retweeted

Avatar Jay Rosen @jayrosen_nyu ·

26 Nov

Univision anchor Jorge Ramos says his network’s friendly interview with Trump, “put in doubt the independence of our news department.”

"We cannot... offer Trump an open microphone to broadcast his falsehoods and conspiracy theories."

[gift link]

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Retweet on Twitter Amy Jussel Retweeted

Avatar Sam Wineburg @samwineburg ·

16 Nov

Out today! A driver's manual for staying sane on the internet. @holden

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Avatar Amy Jussel @shapingyouth ·

16 Nov

As @jayrosen_nyu so clearly states, it's "not the odds, but the stakes"...Media and #journo can convey context without partisan pandering, clearly citing facts on autocracy objectively...@Sulliview is right, the public deserves to be informed. #NewsLiteracy #democracy

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Avatar Amy Jussel @shapingyouth ·

16 Nov

Dangerous 🆘📢to see this, given they've once AGAIN just enabled their platform to post lies claiming a rigged election when it was not! This is how democracies are overthrown with #misinformation Have media learned nothing? #Journo pay attention! WSJ: https://www.wsj.com/tech/meta-allows-ads-claiming-rigged-2020-election-on-facebook-instagram-309b678d?mod=e2tw

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