This Super Bowl Sunday, our favorite Dove Campaign for Real Beauty ad has flown the coop. They’re smart birds to shift to the Academy Awards venue, because even though the genders are supposedly evenly divided for the game, it isn’t their ‘target market,’ and it IS a terrribly pricey media buy at $2.6 million a pop for a :30 second spot. Still, I love the way it jolted … [Read more...]
Headline news touts a huge generational misunderstanding between Cartoon Networks’ kitsch character, “Err” from their late night “Adult Swim” show, “Aqua Teen Hunger Force” and Boston security authorities who believed the nine blinking devices planted on bridges could’ve been bombs. Gee, you’d have to be Osama in a cave … [Read more...]
(2007) Advergaming is shifting from online to mobile, so younger kids and parents need a heads-up to spot the spin. Here’s an updated piece with fresh new links from my last article about kids under eight “gobbling up” interactive marketing. This time we're talking more about tweens, but it's amazing to see how early the K-5 set starts toting cell phones: Is your … [Read more...]
Today’s “Daily Candy” e-zine, purporting to be the “ultimate insider’s guide to what’s hot, new, and undiscovered” is stumping for big box retailers, which tanks their credibility as a boutique ‘kids picks’ site for new and different offerings. They position themselves for "busy and hip parents" with an impressive … [Read more...]
Today Common Sense Media and the Aspen Institute announced the schedule for February 5 & 6th's “Beyond Primetime” Media Conference in New York, and I’m hoping they’ll debrief us all via podcast or webcast. My keister is staying put this round, as I have a conflict on my slate and haven’t found a clone for myself yet. That said, CSM is taking … [Read more...]
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