Girls Sports Boosts Preteen Body Image & Self-Worth

Ah, football season, home to toxic media messaging for girls. A time when beer billboards of buxom cheerleaders spill from every corner, “scoring” innuendos abound, and tacky wardrobe malfunctions remain fresh in the mind’s eye. Seems timely to post tips on ways to promote girls’ self-image through SPORTS, since body image and self worth is being pummeled in media and … [Read more...]

The junk food hydra: Ad industry self-regulation is oxymoronic

New media channels for sugary snacks parallel a Greek mythology lesson…even if the head is cut off the Hydra, two more pop up on the serpent to replace it. The junk food siren endlessly beckons to kids… Just when parents were granted a mini-exhale with the tightening of a few minor junk food regulations in last week's newly released CARU guidelines, the … [Read more...]

Fast Food Nation: A missed opportunity for mass messaging

Younger kids and tweens who got the ‘Ewwwwwwwww” impact of the documentary “SuperSize Me” may enjoy the teen targeted MTVU clip for Fast Food Nation, but that’s about as far as they’ll want to venture due to the handling of this “R” rated film. (see reviews) Fast Food Nation could’ve EASILY turned down the volume on the … [Read more...]

Happy Feet: Tap-dancing penguins selling drugs

My weird background of journalism, advertising, advocacy, and parenthood blend into a Molotov cocktail of media literacy, so when it comes to playing ‘spot the spin’ it’s pretty hard to snow me. Ergo, Warner Brothers' Happy Feet cartoon penguins cozying up with pharmaceutical giant Roche to give parents a dose of ‘flu fact awareness’ leaves me … [Read more...]

A snapshot from the teen camera lens: 48 hours of blogging

Three-quarters of girls age 8-12 would like to change something about their bodies, and by 16 more than one-quarter already want plastic surgery? Egad. I decided to track the Dove self-esteem forum to review the most recent 48 hours of 'teenspeak' and see how much these stats are 'media spin' or over-reporting. Not many, I'm afraid. Check it out... Dialogue has now surged … [Read more...]