Seems the 15 minutes of fame for this New Jersey fellow expired last season when every kid on the planet seemed to be fist-pumping to the original Numa Numa sing-along-n-boogie Romanian craze...but he’s baaaack, with Numa Numa2 and he’s gone to the big leagues. At this point he may even have an agent & handlers... Every tween … [Read more...]
Update 2015: When in doubt...buy 'em out. sigh. More Coke and soda obfuscation and payola with registered dieticians, pay for play research, junk science via medical sock puppets and obesity blame game shifting to position Coke as an 'energy balance' alternative. (facepalm) Unspeakable public health policy with targeting kids of color Just really appalling marketing … [Read more...]
“I don’t know what you said to my kids but they're calling soda “liquid candy” and sports drinks “Hummers in a bottle” for the ‘overkill’ factor.” Ah, music to my ears. Shaping Youth's hallmark is counter-marketing, so I could barely contain my glee when I caught wind of this after one of our 'm-power' enrichment … [Read more...]
Un-freaking believable. The feds fouled up again. Just as the buzz was building and Verb Yellowballs were showing up everywhere in a cool campaign designed to wage war on childhood obesity, what do they do? Take the air out of the funding. This kind of short-sighted absurdity is EXACTLY what I ranted about in my op-ed in the Times, where government PRETENDS to give childhood … [Read more...]
A few weeks ago when Limbaugh was flapping racial ‘what ifs’ and media hype swirled around the lowlife tactics of CBS' Survivor dividing teams by race, I kept hoping kids would just cover their ears. Kids don’t need to watch a show to be damaged by it. Children hear media chatter from parents, peers and pop culture buzz without ever pressing the 'on' … [Read more...]
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