Tweens (8-12) are in the crosshairs of marketers as companies are relentlessly chasing a $51 billion 'opportunity.' Kids seem to be more aware of it than adults are, and that's a bit unsettling. Maybe parents should check out the cover story of Revenue magazine, "The Lure of Youth: Reeling in teens is a huge opportunity for online marketers. Don’t let the big one get … [Read more...]
Tweens and teens, listen up and weigh in on this, please... Thin is out in Madrid. Quite literally. Madrid is turning heads in the fashion industry by tossing out models for being too thin. Yep. Spain imposed the world’s first ban on overly thin models, and word has it from the mayor of Milan that the Italians will follow suit next. "Fashion is a mirror and many … [Read more...]
You’ve gotta be kidding me. This is a bad joke, right? Industry spoof? Tomorrow night The Walter Kaitz Foundation will honor MTV Networks with the Diversity Champion Award for "culturally relevant programs [that] are the most outward demonstration of their dedication to diversity." Say WHAT? MTV? The tasteless purveyor of shows like Yo Momma —where teens … [Read more...]
Newly launched Friday, the Amazon Unbox has media watchers atwitter with ad-free TV and movies downloadable a la carte or by subscription. Yep, feature films are “coming soon to a laptop near you.” The convenience intrigues, but I sure hope their service isn’t as clunky as their name. Impact on kids? Not sure yet. I highly doubt kids will be bopping … [Read more...]
Heads up. When media producers spotlight their own, a backlash has begun. Junk food marketing. Consumerism. Body image. Vapid Values. Growing up too soon. Pick your own hot button and get ready to have some fun! We’re igniting a firestorm from inside our industry, fueled by parents and peers ready to fight fire with fire. Web. Viral. Buzz. Text. Cell. Podcasts. … [Read more...]
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